Desire Basics: What “I Want That” Really Means and Why it Matters

What if wanting more is not greed, ego, or hustle culture, but something far more sacred?

Pop quiz…

What’s the #1 reason why people don’t get what they want?

It’s not talent, trying, or even… willpower.

It’s because they don’t know what they really want.

For manifestation and co-creation to be consistent and predictable, the brain and the Field require clarity.

“How do you want to feel?” can be a start, but at a certain point, deliberate creation requires landing the plane. Choosing our outcomes cleanly, without inner conflict.

For that, we need to understand Desire.

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Do you remember the first time you were shamed or made wrong for wanting something, or wanting to BE something?

I was around six years old.

I was a figure skater in childhood and early adolescence. Before my parents gave into my begging for the blades and ice time… there was nothing I loved more than watching the older girls at the rink.

The outfits. The hair. The music. The grace. They moved like they belonged in another world.

And I wanted in. I wanted THAT. The whole thing.

I wanted… the feeling of becoming someone other than me.

So my parents gave in. It didn’t take much, as they were secretly thrilled. Skates, ice time, the whole nine.

And shortly thereafter… came the first “squash.”

I don’t remember exactly who said what, when and under what circumstances.

I do remember the contraction. The embarrassment. The “who do you think you are.”

Like I had revealed something I was supposed to keep hidden.

Like the Desire itself was too much.

The idea that wanting something or having desires is wrong has been imprinted on all of us from a very young age. You undoubtedly have your own stories of proclaiming that you wanted to be, do or have something… only to have it be received with some form of “make wrong.”

And this creates conflict because… guess what!

You want stuff.

If you’ve found your way here, this is likely not your first rodeo with manifestation and co-creative principles. Like me, you’re probably ambitiousAF. You’ve created success. You’ve created a lot.

And still, you want more.

But have you ever wondered why you Desire so much?

Why you want the next level of income and impact. The next level of development, achievement, and physical expressions thereof. Why you want the big house, or the small house. The travel. The solitude. The free time. The freedom.

And yes, the millions. (Or, perhaps, billions.)

Your Desire for more is not an accident. It is not something you just picked up along the way, or had imprinted on you in a toxic hustle culture.

To be clear: Toxic hustle culture is part of a long lineage of white supremacism and systemic oppression, two energies that must be banished. It is not Desire. It is, among many other things, a distortion of Desire.

Desire, you were born with. It is the driver of so much more in YOU than you probably know.

Understanding what’s real about this longing is the first step to unlocking your next level of Creative Power – especially with money.

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Every one of us is born with the urge for growth.

Joseph Campbell called it your Bliss. Wallace Wattles, author of The Science of Getting Rich, called it “the urge for more life.” Years ago, while at a seminar somewhere, I watched an evolutionary psychologist on stage call it “the evolutionary impulse.”

I call it Desire.

Whatever term you use, it is the urge for expansion and full self-expression. It is inborn. It is primal. It comes from Spirit, Source, God/Goddess. It never goes away.

So we have this Divinely-given Desire, but we’re taught to either strive and achieve for it, or we’re taught not to follow it.

We’re taught to strive and achieve and hustle and do… and yet at the same time, we’re taught that the longing on the other side of the striving is greedy and wrong.

We get conflicted and hang out in an awful, painful place of wanting more and feeling bad about it. Feeling disappointed when “striving” doesn’t work out.

I took a break from teaching magic for a few years, to help transformational leaders scale their businesses. When I’d ask them to set goals (because business requires numbers, you see)… their response stunned me.

Many of them simply wouldn’t do it.

All of them were ambitious, high performing, accomplished. And they were done with “pressure.” More than that, they were afraid of being disappointed when they “didn’t make it.”

This is fine, except for the fact that when we cut out going for specific outcomes, we cut our Creative Power off at the knees.

So let me ask you this…

What if your Desire wasn’t about greed – or whatever story your teachers told you?

What if, underneath all the distortions… all the striving and achieving and “hustle” and do-do-doing was simply the longing for full self-expression?

That’s exactly what it is. Your Desires are the urge for growth.

And not only that, you’re literally wired to get your Desires met.

When I first felt the stirrings of Desire – on the ice rink, of all places – the girls I watched claimed their space. They took up the ice like it belonged to them.

I wanted that.

I wanted to be good. I wanted to be beautiful. I wanted to fly across the ice and have everyone know that I could do this thing.

Know what?

I could do that thing.

Indeed, I was really, really good at it.

I started to get known for being “the figure skater.” Adults would come up to me at the grocery or in the post office after shows. How proud my mom must be for having such a talented daughter.

I did have talent… and I backed that up by putting in the work.

Mom got me up at 5am to be on the ice at six. Dad took me out of school at lunch when my teacher had no other spots for my lessons. I spent full weeks away so I could skate 8 hours a day during the summer.

Figure skating was the one place in my childhood where I did not fade into the background. It was the one place where my body, my creativity, my ambition, my performance, and my Desire all had somewhere to go.

And then somewhere along the line, the teardowns started.

The admiration from adults turned into judgment. Compliments turned into underhanded comments about how it can’t be healthy to be this focused, to give up after school and summers when it would never amount to anything.

“You’re not training for the Olympics, are you?”

As if the Olympics was the only reason to do what you love.

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As humans, we have needs and we’re hardwired to go seeking in the direction of our needs.

Once you really get this, you understand two things.

One, how you’ve been hornswoggled about achievement and goals and greed and wanting.

Two, you understand that you’re already set up for success. You have a drive inside of you that is evolutionary and spiritual. And it will literally carry you in the direction of your life path, when you follow it.

Your Desire comes from Spirit. Source. The Divine.

And it was given to you by the Divine for a very important reason: to propel you toward your mission. Your purpose. Or to quote Napoleon Hill – your Definite Chief Aim.

My figure skating years were not really about figure skating. They were about Desire.

And from there, Creative Power. Developing skills. Discipline. A love of performing. Pride in myself. An outlet for my racing mind. Concentration. Hyperfocus. Trance states. Directing energy towards an outcome, and seeing that outcome come to fruition with predictability, because I chose it and it was done.

I have used all of these in pursuit of my Definite Chief Aim. I got good at them early. Desire was the driver.

I was an awkward, weird, and – I know now – a neurodivergent kid. I struggled a lot. Masked. As a “professor’s daughter,” I was expected to do well in school. And I did.

But it could have gone differently.

Many of my high-achiever friends speak of the toxicity in their “achiever” childhoods, family life, workplaces before they started their businesses.

For me, what could have been toxic was transformed into a true and deep enjoyment of achievement and accomplishment. Because the feeling behind it all was expansion and creative expression.

The feeling behind all the wins and accolades was Desire.

Desire is the fuel that makes our manifestations truly magnificent.

If you have a different experience of Desire in this Now Moment… you can turn that around. Because now you know the Truth: Desire is Divine. It is the urge for more life, seeking fuller expression.

It is the evolutionary impulse. Inborn. Primal. You can’t turn it off.

Desire may have been turned against you, but… you are the magician. A Creator Being.

When you say to yourself, “I want $50k in a week,” let’s say… that’s not just “hustle culture.” It’s not a “trauma response.” It’s not “greed” and it’s not just to pay the bills – even if you have some big bills and they’re going to get paid.

If you don’t go for income goals because you “don’t care about the money” or whatever the story is – rethink it.

You get to go for your next income goal. Full out. And love every minute.

We’re told that wanting 100k months or a nice car or a 2-month trip to Europe or the milie-dollar-house or the fancy-ass jeep that my husband wants is frivolous, greedy, toxic hustle, fill-in-the-blank.

That may be. But maybe not.

Because sincere income goals are Desire. True income goals are the urge for full self-expression.

When we follow our Desire and l create them on command, we authentically move toward our highest good, and the good of others.

This is the real invitation, when mastering manifestation to go to the next level. This is the invitation to move through resistance, to work with the 4 Inner Limits, and master the 4 Magical Tools.

Think of your current money goal, or whatever you’re choosing to create right now…

If that goal was set with intention, it is an expression of one of your most sacred impulses and instincts: the urge for more life. It comes not from your conditioning, hustle culture, greed or the patriarchy.

It comes from Spirit, Source, God/Goddess. It is already Here Now.

It is worthy of creation on the physical plane.

Love & magic,

Elizabeth

PS: My book, 7-Figure Goddess®, contains a system of practical metaphysics to turn Desire into your next income leap, faster and with more ease than you’ve been told is possible. Yours free. Download below.